Journal

The slow channel

Notes on wool, colour, and the people we buy from. No newsletter. No schedule. Written when there's something worth writing.

What we're not

The easiest way to understand a new brand is to hear what it's explicitly refusing.

Thirty thousand hectares, sixteen thousand merino. Where most of our 190gsm wool comes from.

Why the brand is shaped by a photo from 1989.

The number on the label that actually tells you something about the wool.