Story
Long johns kept people alive for a hundred years
Then central heating. Then cringe. Then the whole category rebranded as base layers and went black, navy, and serious. We think wool is overdue some colour.
Season One · First Light
Wool for the wild ones
Merino base layers, leggings, and knitwear in 17.5 micron NZ wool. Four weights for four kinds of cold. Colours the category forgot.
The everyday
The first thing you put on
Eight pieces that work together. Four weights. Six colours. No nylon, no elastane — just 17.5 micron merino from the South Island.
The Range
Patterns · 1933
A hundred years of colour
Every palette comes straight from Sanzo Wada's dictionary of colour combinations, first published in 1933. We curate. We don't invent. The reference ships on every tag.
The Patterns
The Legging
Zero microplastics
Every synthetic legging sheds plastic with every wash. Every single one. Ours sheds nothing. Same feel against the skin. Real wool underneath.
Fibre · 17.5μ
Finer than most
Ultrafine merino from the South Island high country. Soft next to skin. No itch. No blend — just wool.
Weights · 150 → 320
Named what they are
Light for summer. Mid for year-round. Warm for winter. Heavy for when it's genuinely cold.
The name · 1995
We dropped the H
When merino went technical, the old name got left behind. We picked it up. And dropped the H.