Sustainability

Wool biodegrades in soil in under a year. Polyester takes two hundred. Nylon sheds microplastic every time it sees water. The hard sustainability work was done by sheep a million years ago; the modern industry has been spending a century trying to forget that.

We take the easy path. We pick the fibre that already works.

What we do

• 100% merino wool in every base layer, legging, and knit. No nylon core. No elastane.
• 17.5 micron ultrafine fibre from stations in the South Island high country, traceable to the farm of origin.
• Mulesing-free. Growers certified under the ZQ Merino standard.
• Cardboard mailer, paper tape, paper tissue. No plastic in packaging.
• One drop a year at full price. No synthetic-seasonal churn.

What we don't do

• Greenwashing copy. If we ever start saying things like "sustainable lifestyle" or "eco-warrior," please complain.
• Carbon offset theatre. We're working on measuring our supply chain emissions and publishing the number. When we do, we'll publish it whether it looks good or not.
• "Sustainable blends" — 80% wool and 20% plastic is 100% plastic once it sheds.

We didn't invent any of this. Wool has been doing the work since the first merino sheep wandered onto the Canterbury plains in 1840. We just got out of the way.

Real sustainability is quiet. This page will mostly be quiet.