Farm partners
Every garment is traceable to a specific station in the South Island high country.
Merino's quality is set by the land it comes from. High altitude, dry air, cold winters — the harder the conditions, the finer the fibre. The South Island high country produces some of the finest merino on earth.
We buy from three stations. We visit them. We know the names of the wool classers.
Season One partners
Ben Ohau Station — Mackenzie Basin
30,000 hectares running up into the Southern Alps. Tussock, glacial lakes, and sheep that have been grazing the same country since the 1850s. Most of our 190gsm midweight comes from here.
Omarama Station — Waitaki
Ahuriri-adjacent. The flock is kept at 17.5 micron by a breeding programme that goes back six decades. Our heavyweight 320gsm is Omarama wool — the longer, denser fleece suits the weight.
Dunstan Downs — Central Otago
Inland, high, dry. Small station by high-country standards but the fibre is exceptional. Dunstan is where our seasonal limited-edition pieces come from.
Our commitment
- Long-term buying contracts so farms can plan flock management.
- Pay by weight AND quality, not just weight.
- Transparent price — if we take a margin hit, we don't take it from the grower.
- No mulesing. No merino-nylon core blends. No crossbred pretending to be merino.
The people who grow the wool are the first people the brand answers to.
More stations as we grow. We'll add profiles as the Journal catches up.